Now we know how the TikTok algorithm works, how do we strategically get more views?
There are several ways to boost your performance on TikTok. Here’s how.
Your audience needs to be hooked from the beginning.
Social media is an elevator pitch. You only have 3 seconds to captivate your audience so do it wisely. Easy to digest videos are favoured. If you hook people at the beginning of the video, people are more likely to watch until the end.
Focus on a niche
Like a business, if you become an expert in your field, you will be successful. If you focus on creating content directed to one particular niche such as “Outfit of the Day” TikTok will begin to recognise your expertise. Once you’ve nailed down your niche, consistently add keywords to your captions and video content.
We talked about this in the previous blog. Trending audio is a great way to help gain exposure for your video. Scroll through TikTok and see if there are any repeated sounds or audio. When you find one, tap on it to see how many creators have used it.
Yes, just like instagram, hashtags are still relevant in the TikTok realm. Think of them as keywords — they’ll signal to the TikTok algorithm what your content is about.
Engage with others
If you engage with other creators, by commenting or liking their content, they are likely to return the favour if you are in a similar niche. Replying to comments and starting conversations with similar creators in your niche is a great way to boost your engagement, which is a key indicator for the TikTok algorithm.
As you can see, most of the factors that determine a popular video are similar to that of Instagram. The key is to focus on creating engaging and informative content! Have fun and be social, that’s what it’s all about!