Improve Your Open Rates with Mailchimp’s A/B Testing Tool Why Subject Lines Matter Subject lines are the first impression your email makes—and they can make or break your open rates. If your subject line doesn’t catch attention in a crowded inbox, your carefully crafted message might never be seen. What Is A/B Testing? Mailchimp’s A/B […]

How to Improve Email Deliverability and Avoid the Spam Folder Want to make sure your email campaigns actually land in your audience’s inbox—and not their spam folder? It’s all about deliverability. Below, we break down four crucial steps that can drastically improve your results. 1. Authenticate Your Domain Domain authentication means proving to inbox providers […]