Your 10 Minute Rep™: the email marketing metrics actually worth looking at You send an email. You check the report. 48% open rate. Amazing… right? Maybe. Open rate is still useful information, but it shouldn’t be the number you use alone to decide whether an email worked. Here’s why. Apple’s Mail Privacy Protection can download […]
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If you’ve ever sat down to plan a week of content and stared at a blank caption box wondering what to post about – that’s not a discipline problem. It’s a pillars problem. A content pillar isn’t a topic. One post about your pricing is a topic. “I regularly post sharp opinions about pricing, positioning, […]
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When Was the Last Time You Cleaned Your Mailing List? Most people think a bigger list is always better. It’s not. Gmail and Yahoo are watching your spam complaint rate – it needs to stay under 0.3%, and ideally under 0.1%. Low engagement is actually a bigger red flag to their filters than list size. […]
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The latest marketing tips and tricks you need to know. From instagram tips to content marketing ideas. Happy reading!
What do billionaires do every morning
I started out writing a marketing blog this week but switched it up because I’ve learnt some valuable tools I figured would be rude not to share.
How to increase engagement on Instagram is a top 5 question in marketing...
Email marketing increases customer retention. If you leave this web page with anything, let it be that.
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