When it comes to SEO (Search Engine Optimisation), many people focus all their efforts on their homepage or one or two key pages. But here’s the truth: every single page on your website matters when it comes to getting found on Google.
See how your website rates https://pagespeed.web.dev/
Here’s why every web page needs SEO — it’s something you should be applying across your entire website.
Every Page is a Doorway to Your Site
Your homepage isn’t the only page that shows up in search results. In fact, your service pages, blog posts, FAQs, and even product pages can be entry points for new visitors. By optimising each of these pages, you increase the chances of being discovered by people searching for exactly what you offer.
Better SEO = Better User Experience
Good SEO isn’t just about search engines — it also improves how real people interact with your site. Clear titles, easy-to-read headings, internal links, and fast-loading images make your site more enjoyable to browse. And a happy visitor is more likely to become a customer!
Easier for Google to Index
When each page is properly optimised, it helps search engines crawl and understand your website structure more efficiently. This means important content won’t be missed or buried, and you’re more likely to show up in relevant searches.
More Keyword Opportunities
Every page gives you the chance to target a new topic or keyword. For example, your blog might answer a specific question, your service pages might focus on what you offer in different locations, and your about page might highlight your unique experience. Each one has the potential to rank for something different.
Builds Domain Authority
The more pages on your website that rank well, the more trust and authority your entire domain builds. Think of it as momentum: strong pages support other strong pages, making your site more powerful overall.
Quick SEO Checklist for Every Page
Here’s a simple checklist you can use to optimise each page:
- Unique and keyword-rich title tag and meta description
- Clear headings (H1, H2, etc.)
- Naturally written content that includes relevant keywords
- Internal links to other useful pages on your site
- Optimised images with alt text
- Clean and descriptive URL structure
- Fast-loading and mobile-friendly design
Hopefully, you now have a good idea as to why every web page needs SEO.
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