Ali Parsons

According to Bain and Company, increasing customer retention rates by 5% increases profits by 25% to 95%.

The more you engage and follow these tips, the more you will increase engagement on Instagram.

Email marketing is one of the best ways to reach your clientele. Why? Because they have actively told you that they are interested in your brand by signing up.

Find out how emotional intelligence can help you run a successful business.

What do billionaires do every morning? HINT* It's got a lot to do with self-development and emotional intelligence.

Here are my top 5 content editing apps for beginners.

I often get asked, how do I create an engaging email newsletter? And the answer is there is no one size fits all approach.

SEO is strategically adding content to your website pages to make your site more attractive to a search engine. This helps you reach and engage more potential customers. 

According to HUBSPOT baby boomers hold 57% of the wealth in US. So why are we so intent on marketing to millennials?

Many people don’t understand that whilst imagery on a blog is important, google requires content length, sentence structure and keyword optimising for an effective blog.